PPC Advertising Overview and Traffic Sources

PPC Advertising Overview and Traffic Sources by Dan Froelke

PPC Advertising Overview and Traffic Sources

PPC (Pay Per Click) advertising is one of the most widely known and used forms of online advertising. Advertisers are able to choose the keywords they would like to target and set the amount of money they will pay on a per click basis. Advertisers usually bid against other advertisers which can greatly inflate the cost for popular keywords.

 

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